Publications

Title: Entertainment Law for the General Practitioner

Date: 2012

Publisher:American Bar Association

Click Here to Purchase

Authored by X.M. Frascogna, Jr., Shawnassey Howell, and H. Lee Hetherington, with contributions from Martin Frascogna. Entertainment law has been rapidly evolving to accommodate the ever-changing world of the digital era. With change, however, comes complexity. For the general practitioner to develop a client base in this area, he or she must be grounded in several areas including contracts, copyrights, trademarks, federal and state statutes, and the customs and practices of the entertainment industry. This book discusses the law which governs the entertainment industry.

Title: The Lawyer’s Guide to Negotiation

Date: 2011 (Second Edition)

Publisher: American Bar Association

Click Here to Purchase

When the American Bar Association wanted to publish a book on negotiation, they turned to X.M. Frascogna, Jr. and Mississippi College School of Law professor H. Lee Hetherington.

Negotiation is by far the most frequently used device to resolve conflicts and claims. This book combines a lawyer’s legal training and experience with keen interpersonal skills that achieve tangible results. The Lawyer’s Guide to Negotiation dispels some long-held negotiation myths while offering lawyers a consistent and effective approach to establish a framework for any bargaining challenge.

Title: Lawyer’s Guide to Negotiation – Chinese

Date: 2012

Publisher: Law Press China

Translated from the American Bar Association’s 2001 version of “The Lawyer’s Guide to Negotiation” by X.M. Frascogna, Jr. and Mississippi College School of Law professor H. Lee Hetherington.

Negotiation is by far the most frequently used device to resolve conflicts and claims. This book combines a lawyer’s legal training and experience with keen interpersonal skills that achieve tangible results. The Lawyer’s Guide to Negotiation dispels some long-held negotiation myths while offering lawyers a consistent and effective approach to establish a framework for any bargaining challenge.

Title: This Business of Artist Management

Date: 2004 (Fourth Edition)

Publisher: Watson-Guptill

Click Here to Purchase

Authored by X.M. Frascogna, Jr. and H. Lee Hetherington. The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet’s integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition’s chapter on promotion, “Promoting the Product,” has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists’ music to the marketplace, to promote it effectively, and to ensure the highest possible record sales.

Title: This Business of Artist Management – Japanese

Date: 2012

Publisher: Oricon

Translated to Japanese from Watson-Guptill’s 2004 “This Business of Artist Management” authored by Authored by X.M. Frascogna, Jr. and H. Lee Hetherington.

The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet’s integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition’s chapter on promotion, “Promoting the Product,” has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists’ music to the marketplace, to promote it effectively, and to ensure the highest possible record sales.

Title: This Business of Internet Law

Date: 2001

Publisher:Watson-Guptill

Click Here to Purchase

Authored by X.M. Frascogna, Jr., H. Lee Hetherington, and Shawnassey Howell. “This Business of Internet Law” is written specifically for anyone using the World Wide Web, whether you are a web site proprietor, an intellectual property owner, a content provider, or an e-consumer. It is the most up to date and accessible resource available to help you avoid the legal and technical traps that can stand in the way of an exciting new world of endless possibilities.